In this episode, Caleb Carroll helps us deliver better business value through a User Centered Design approach.



After listening to this episode, you'll understand:

  • The difference between UX, UI, and CX
  • Why user centered design is critical to your success
  • Tools you can use to take a user centered design approach

Show Notes

A user-centered design is focused on who users are, how they think, and what they’re trying to do.  This episode focuses on how user centered design techniques can enhance your Business Analysis skills set.  Focusing on the user increases value delivered, faster solutions, and greater productivity.

Caleb discusses the importance of a user centered design approach and the tools and techniques you can use to make sure you’re building valuable solutions for your customers.


Listen to the full episode to hear all of Caleb’s advice and tools recommendations for using a User Centered Design approach.



Your Homework

Shift your mindset to focus on who are you ceating a solution for, what they need, and how are you going to make their lives easier.  Get close to your customers and use observation to get information you need to find the right solution to their needs.


Caleb Carroll

Caleb Carroll

User Experience Design Lead

Caleb Carroll is a User Experience Designer, technology lover, whiteboard enthusiast, and professional question-asker. He is a Certified Usability Analyst through Human Factors International and has a Graduate Certificate in Human Computer Interaction from Iowa State University.


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