In this episode, we’ll explore the BA Core Concept Model and Julian Sammy will help us to understand how the model can help you and your organization.

After listening to this episode, you'll understand:

  • What the BA Core Concept Model (BACCM) is
  • How to use the BACCM to see the big picture
  • How the BACCM can help you understand stakeholder motivations

Show Notes

Business Analysis Core Concept Model™ is a conceptual framework comprised of six core concepts critical to the business analysis profession.  Understanding how each core concept relates to the other five core concepts will help you to see the system as a whole, know what questions to ask, and understand stakeholder motivations.

The six core concepts are:

Change: Transforming from one state to another.  Your goal is to prevent harmful change and promote potentially beneficial change.

Need: Something of potential value to an organization.  A need might not be actionable until it becomes a requirement.  A requirement is a usable representation of a need.

Solution: A solution might exist but not be identified or implemented.  A design is a usable representation of a solution.

Stakeholders: Someone who has a relationship with the change or any of the other core concepts.  They can be involved at many different levels.  A good practice is to think about stakeholders in relation to value.  The triangle of Value, Change, and Stakeholder allows you to integrate loss aversion and prospect theory to better understand stakeholder motivation.

Value: Value is a much deeper concept than most people think.  It goes beyond money.  Isolate and explore what you mean by “value” and what the money will be used for.

Context: The background and environment in which you’re functioning.  The context influences the other concept items.

BA Core Concept Model

Listen to the full episode to understand how to use the BA Core Concept Model.

The Business Analysis Core Concept Model is a trademark of the International Institute for Business Analysis.



Your Homework

Ask what value actually means.  Is it something tangible or intangible?  Understanding what value means to your stakeholders will help you understand their motivations and deliver on expectations.


Links mentioned in this episode:

Julian Sammy

Julian Sammy

Co-Founder, Thinky Person

Julian Sammy is a thought leader in the business analysis community and has written and spoken extensively on business analysis and business value through keynote presentations, webinars, consultations, articles, blogs, and books.

Julian was the Head of Research and Innovation for the IIBA and a major contributor in the development of the Business Analysis Core Concept Model — a work central to business analysis and the BABOK® Guide.

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